NeuroMarketing for Educational Institutions
Building a personalized marketing solution that starts with a detailed analysis of your institution’s status and current practices, employing Neuromarketing principles to enhance appeal to international students.
Who is this service for?
LANGUAGE SCHOOLS
Boost international student recruitment with a marketing strategy tailored for language schools, leveraging Neuromarketing and industry insights.
COLLEGES
Boost international student recruitment with a marketing strategy tailored for language schools, leveraging Neuromarketing and industry insights.
HIGHER EDUCATION INSTITUTIONS
Boost international student recruitment with a marketing strategy tailored for language schools, leveraging Neuromarketing and industry insights.
How does it work?
01 Research Phase
In the first part of our custom marketing plan, we start with detailed research to really understand where your school/college/university stands right now.
Our team looks closely at how you connect with agencies that bring students, how you welcome new students, what your city tour includes, how you check students’ levels on the first day, the different fun activities you have, how you plan to teach, the living arrangements you offer to students and many other details that are part of the student´s experience.
This comprehensive analysis forms the foundation of our strategy, ensuring it’s perfectly aligned with the unique characteristics and needs of your institution to attract more international students effectively.
*This process can be conducted either online or in person*.
02 Data Analysis
After gathering all necessary data, the process advances to Phase 2, where an in-depth analysis is conducted on every aspect of the institution.
This comprehensive examination covers various elements, ranging from the colors on the institution walls to the fonts used in the brochures.
The assessment includes student recruitment and marketing strategies currently used, current onboarding processes, teaching methodologies, student experiences (both online and onsite), and other unique aspects tailored to each institution’s distinctive characteristics.
03 Strategic Plan
Phase 3 involves the development of a comprehensive strategy plan, based on Neuromarketing principles, with a specific emphasis on attracting more international students to your institution. The plan also aims to boost satisfaction among current students and strategically bring more students by word of mouth, strengthening the institution’s global reputation.
This plan will present clear and actionable steps to address the weaknesses identified during the analysis conducted in Phase 2. It encompasses various aspects of the institution, proposing changes ranging from physical alterations to refined marketing strategies.
04 Measuring success
Our hWe assess the results of the new strategy using key performance indicators (KPIs).
These include international student enrollment, student satisfaction ratings, improved agency partnerships, and feedback on onboarding and activities.
By tracking these metrics, we refine the approach to ensure continuous improvement and adaptability, strengthening your institution’s ability to attract more international students.
With our help, your institution will be set up for continued success and strong global recognition
